Privacy Policy

This website provides information about digital measurement engineering, analytics audits, tracking QA, automation, data engineering, and related consulting services.

Visitors may use the website to:

• read information about services,
• read articles and insights,
• contact the website owner,
• book a consultation call through Calendly,
• visit external profiles such as LinkedIn or GitHub.

Depending on how you use the website, the following data may be collected:

Contact data: if you contact me by email or through a contact form, I may process your name, email address, company name, message content, and any information you choose to include in your message.

Booking data: if you schedule a call through Calendly, Calendly may collect booking-related data such as name, email address, selected meeting time, answers to booking questions, calendar-related information, and technical metadata required to provide the booking service.

Calendly is a third-party service provider. When you use Calendly, your data is also processed according to Calendly's own privacy terms.

Technical data: when you visit this website, some technical data may be processed automatically, such as:

• IP address,
• browser type,
• device type,
• pages visited,
• date and time of visit,
• referring page,
• approximate location based on technical connection data,
• website performance and security logs.

This website may use privacy-friendly analytics to understand how visitors use the site.

The analytics setup may collect aggregated information such as:

• page views,
• referral sources,
• device type,
• country-level location,
• browser type,
• pages visited.

The preferred analytics setup for this website is a cookieless and privacy-friendly analytics provider such as Plausible Analytics or Cloudflare Web Analytics. If Google Analytics, advertising pixels, or other tracking technologies are added in the future, this Privacy Policy and cookie/consent setup should be updated before those tools are activated.

This website aims to minimize the use of cookies.

Cookies or similar technologies may be used only where necessary for:

• website functionality,
• security,
• analytics,
• embedded third-party services,
• booking or contact functionality.

If non-essential cookies or tracking technologies are introduced, visitors should be informed and, where required, asked for consent before such technologies are used.

Personal data may be processed for the following purposes:

• responding to messages and inquiries,
• arranging consultation calls,
• providing information about services,
• improving website content and usability,
• maintaining website security,
• analyzing website performance,
• preparing potential business cooperation,
• complying with legal obligations.

Where applicable under the General Data Protection Regulation, personal data may be processed on one or more of the following legal bases:

• Consent, when you voluntarily submit information or agree to certain processing.
• Legitimate interest, to operate the website, respond to business inquiries, improve services, and maintain security.
• Contract or pre-contractual steps, when communication relates to potential services or cooperation.
• Legal obligation, where data must be processed or retained to comply with applicable law.

This website may use third-party providers, including hosting providers, domain and DNS providers, analytics providers, Calendly for scheduling calls, email providers, and external platforms linked from the website.

These providers may process personal data according to their own privacy policies and data processing terms.

Current or expected third-party services may include:

• Vercel or Cloudflare for hosting and delivery,
• Cloudflare for DNS/security,
• Calendly for appointment scheduling,
• Plausible Analytics or Cloudflare Web Analytics for analytics,
• GitHub for code hosting,
• LinkedIn and GitHub as external profile links.

Some service providers may process data outside the European Economic Area.

Where required, such transfers should rely on appropriate safeguards, such as standard contractual clauses, adequacy decisions, or other lawful mechanisms under applicable data protection law.

Personal data is kept only for as long as necessary for the purpose for which it was collected.

Typical retention periods:

• contact messages: as long as needed to respond and manage potential cooperation,
• business communication: as long as needed for business, tax, legal, or contractual reasons,
• analytics data: according to the analytics provider's retention settings,
• server/security logs: according to the hosting provider's retention settings.

Data that is no longer needed should be deleted or anonymized.

Depending on applicable law, you may have the right to:

• request access to your personal data,
• request correction of inaccurate data,
• request deletion of your data,
• request restriction of processing,
• object to processing,
• withdraw consent where processing is based on consent,
• request data portability,
• lodge a complaint with a data protection authority.

To exercise your rights, contact yevhen@measurement-forge.com. If you are in Poland, the relevant supervisory authority is the President of the Personal Data Protection Office.

Reasonable technical and organizational measures are used to protect personal data, including:

• secure hosting providers,
• HTTPS encryption,
• limited access to accounts,
• strong passwords and two-factor authentication where available,
• avoiding unnecessary collection of personal data,
• keeping software and dependencies updated.

No online system can be guaranteed to be fully secure, but the website is designed to minimize unnecessary data collection and reduce risk.

This website is intended for business and professional audiences. It is not directed to children.

This Privacy Policy may be updated from time to time.

The updated version will be published on this page with a revised Last updated date.

For any questions about this Privacy Policy or personal data processing, contact Yevhen Yurkevych at yevhen@measurement-forge.com.

Website: https://measurement-forge.com