Tracking & GTM12 min read
Why GTM Click Tracking Breaks Silently
June 2026
How frontend changes, CSS selectors, and untested releases can damage conversion tracking without anyone noticing.
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Measurement Engineering Insights
Practical notes on digital analytics, tracking reliability, automation, Snowflake, GTM, Adobe Analytics, GA4, AI traffic, and data quality.
Implementation5 min read
Better selectors for reliable analytics tracking
June 27, 2026
Why data attributes, stable naming conventions, and tracking specifications are safer than fragile CSS class-based triggers.
Read moreAI Analytics6 min read
AI assistant traffic is becoming a real analytics channel
June 27, 2026
How AI assistants, answer engines, and generated recommendations are changing referral patterns, attribution, and measurement strategy.
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